Rise of tourism in Poland could be very beneficial because it helps to brand the nation and brings economic development. Poland’s tourism brings only in 6% of the GDP. That is why Poland should start approaching the international public by interesting programs and good promotions. Especially in the aspect that coming to Poland could be lot cheaper than to Western Europe, government executives should use that advantage.
Good example of the benefits that international program bring was shown to Poland after announcement of EURO 2012 hosts. The interest in Poland grew instantly. Media and tourists start to research Poland its culture, customs, language and tourists spots. Well, now Poland should make a step forward and do the best to attract as much tourists as possible. However, as of today the Republic does not have even a good television add for the international audience and the EURO is next year. A little bit embarrassing.
What is even more interesting, instead of promoting the EURO 2012 and approaching the international public, the Ministry of Sports and Tourism focuses on a new program with Jordan to boost tourism?! Would not the approach of more than one country be more beneficial? I understand that Jordan has 1 million people traveling abroad and love soccer, but in reality how many of them will come to Poland. There is around 5 billion soccer fans in the world, why not approach them all?! Well Even though I am Polish I still cannot get the reasoning of government’s moves. …. lost chance and lost opportunity.
http://www.zawya.com/story.cfm/sidZAWYA20110419050340/Poland_seeks_to_boost_tourism_ties_with_Jordan
I agree that they should reach to the whole world. But I think they are targeting Jordan first to test the appeal of the country for Islamic tourists, then expand later. They are moving one step at a time.
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